When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. Getting traffic through the search engines is nothing new, and has been practiced by online marketers and webmasters for a long time now. But in the past few years, SEO has gone more complex, thanks to the changing search engine algorithms. On the other hand you do not want to let that bother you, so what you must do is find a comprehensive ebook or course about SEO and make sure you understand all the basic concepts. It is our pleasure to be able to introduce you to a couple of optimization principles that will be invaluable to your quest for fame and fortune.
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You cannot have Flash on your site, or should not, if you want to rank very highly as it is a definite no-no. Yes, it's a fact that Flash adds the 'coolness' factor to your site, but it also makes your SEO for a toss. You may have great content on a page with Flash, and that page content could never be noticed because the search engines cannot get past the Flash. Generally speaking, there is really no absolute need for it unless you have Flash movies, but then there are other formats.
When you are setting up your site, learn how to properly set your internal linking as that will give you some SEO juice with the search engines. You probably have been to Wikipedia, and did you pay attention to the way they do internal linking? Never put the cart before the horse, and with this we mean that you need to know what you are doing before you jump in with both feet. You do not want to overdo this if you have a small site, and in fact it should be done in a reasonable way.
If you have content that offers value, then you will be able to attract readers and repeat visitors. Valuable content that helps people with accurate information that is well-written is what this is about. Another point that you must keep in mind is relevancy because that is huge in so many ways. It takes time to build your site and fill it with the type of information people want, but if you do that then asking for a backlink may produce better results. If you like to write and can do it well, then that will make it easier for you to take care of it on your own; otherwise, find somebody you trust to write it and pay them to do that.
So many things have changed with search engines over the years, and some parts of SEO have stayed the same. Even though you still need to get backlinks, and always have, there are other changes that have affected backlink value, etc. The basics are something we always talk about because they are fundamentally important for what you need to do. At the end of the day, we can honestly state that you will only go as far as you choose to go.
