When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. As you know, the primary player here is Google because they have the lion's share of search traffic. Google's main concern is to provide the best results for their visitors, and that is their product - relevant search results. The best approach if you are relatively new to it all is to really get the basics down cold. So if you are new and raring to go, then have a seat and enjoy the following discussion.
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Contrary to popular belief, you don't have to spend gobs of money paying someone to rank http://www.forbes.com/sites/joshsteimle/2014/05/02/what-does-an-seo-firm-do/ your site for your targeted keyword. Hey, you can succeed with SEO if you put your mind to it. Yes, you can find lots of ads on the net that guarantee you top rankings if you just pay them a hefty fee; understand that a top ranking can never be a sure thing. Instead of wasting your money when you're just starting out, take out the time to learn SEO on your own. Also remember that you will tend to ensure all is done exactly like you want it to be. If you have graphics on your site, then you want to learn how to optimize them for search engines. There are a few things you can do that will give you a few more SEO points. What you will do is simply place your keywords in the alt tag of the image. If you have more than one image on the same page, then you can use the main phrase, for the page, and then a related phrase for another image. Avoid repeating the same word or phrase many times in the same tag as it will not help.
You can sometimes do very well with underhanded techniques that are termed, blackhat SEO, but that is a risky proposition if you are new. We respect peoples' rights to choose what they want to do with their marketing, but we do not support or recommend blackhat activities.
Yes, some blackhat methods are powerful, so we leave it up to you as to what floats your boat. Whitehat SEO are those techniques that are approved by the search engines, and you can comfortably build a long-term business that way. When it comes to effective SEO, you have to know the very foundations about it. Your ability to rank well will be determined by many things such as your implementation of the right concepts. Doing this the right way means you will need to have some patience while things are happening in the background. We did not come close to covering everything you need to know, so that means you have to do more learning.
