Search engine optimization happens to be an important part of any online marketing strategy. You have been around long enough to realize the traffic numbers that are available. Optimizing your site for ranking highly is the process that prepares your site to score favorably. But if you're just starting out, then there are things that you need to focus on as an SEO beginner. There is a lot of work to do, so without delay we will teach you a few important SEO lessons.
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Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. Yes, it's a fact that Flash adds the 'coolness' factor to your site, but it also makes your SEO for a toss. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's http://howtoseo.link2light.com/how-to-seo-your-website.php better to stick to the plain old HTML page that is readable. You do what you want in this case, so we just wanted to make you aware of this fact.
If you value your time, then you will choose those backlinks that will give you the biggest bang for your buck - and think authority sites. The whole issue and question of backlinks is too much to talk about in depth; so we will just say to find out how to get the best ones. You should aim for a backlink from an authority site, but as we all know getting the right kind of backlinks for a website is important from the SEO point of view. This is an area in which it will really pay for you to learn much more about.
You may become tempted to get involved with what is called blackhat SEO, and that is your call but we will warn you against it. If you want to learn about it, you can, but you really need to take care about the whole proposition.
Blackhat appeals to a certain kind of person, and without judging we will say that it is acceptable to some and yet not to others. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it.
Now you know a few of the basic things about doing proper SEO, and rest assured there is a lot more to this interesting field of marketing. Even though you still need to get backlinks, and always have, there are other changes that have affected backlink value, etc. The basics are something we always talk about because they are fundamentally important for what you need to do. A lot of talk has always surrounded SEO, and we think it is good to avoid believing everything you read.
